All photography provided by Romancing The Vine - Film & Photographic Arts
Website & Social Media analytics are now a key tool in the business process, especially with Direct to Consumer category growth (DTC). Many organizations limit their business planning to these 'data' measurements and fail to create an overall strategy for use of "Big Data".
WCI advice: Go beyond what is provided by Google or another analytics platform. If allowed, these systems can make you dependent rather than teaching you key patterns of your consumers. These tools are extremely beneficial when used in conjunction with segmentation analysis, geographic mapping support and market category analysis.
Sign Up for a Free Wine Business Intelligence Evaluation
Our staff will review your company's current state of intelligence and aid in the development of a step by step plan to engage, measure, map and assist you in harvesting the fruit.
Wine Business Intelligence Newsletter
Each month, Wine Concepts interviews marketing and research organizations and their staff seeking to gain greater insights in developing real relational integrity out of the data we mine.