If you were not given several options, please choose 'Does Not Apply'
Whether tasting room, event, bulk wine or service company customers.
This would be your 'Contacts' on Mac or 'Outlook Contacts', etc., where you are formalizing separate categories of contacts for sales efforts.
If a service company, this is where you offer either free consultation and/or white paper information to track and follow up prospects and leads.
For a service company, this would apply to customers who are attracted to your style of business and/or philosophies.
This is not your basic business plan.
A separate plan from either a business or strategic plan.